Kristel Aranda · Product Designer
San Francisco-based product designer who's shipped everything from VR interfaces to banking apps. AI is what I design. AI is how I design.
Kristel's master pieces
Designing from strategy to execution and sustainable growth.
Kristel's super powers
Product Strategy & Growth
Product vision & roadmap
Agile & lean methodologies
Cross-functional team leadership
Growth strategy & execution
Stakeholder alignment
AI & Machine Learning Design
End-to-end design of AI and machine learning products
Ethical AI frameworks
ML-driven personalization at scale
Cross-functional leadership of AI product teams
Balancing technical complexity with usability and user trust
Interface design
Wireframing & user flows
Interactive prototyping
User research & synthesis
Product specification writing
Cross-functional team leadership
Usability testing & iteration
Behavioral Science
Behavioral economics & nudge design
Cognitive bias research & mitigation
Hypothesis-driven experimentation
A/B & multivariate testing
Outcome-based success metrics
Kristel's Story
I speak fluent engineer, data and behavioral science. I prototype fast, and obsess over the gap between what users say and what they actually need.
